Japan's most awarded tea region.
Finally in America.

Not Uji. Not Kagoshima. Yame — the region Japan already ranks number one, and the one America hasn't met yet.

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The Ritual

Trade the crash for
calm, clear focus.

The reason a generation is putting down coffee. Green tea carries L-theanine — the amino acid behind steady, unshaken focus. No jitters, no crash. Just a quiet lift and a moment that's yours.

Calm Focus

L-theanine paired with tea's gentle caffeine, for a smooth and sustained kind of attention.

Clean Caffeine

The coffee alternative more and more people reach for — energy without the afternoon drop-off.

Daily Ritual

Whisk, steep, breathe. A few unhurried minutes that turn a drink into a practice.

Origin

From Yame, Fukuoka —
the region Japan
already knows.

In Japan, the finest tea doesn't only come from Uji or Kagoshima. It comes from Yame — a small region in Fukuoka, spoken of among tea people as one of the country's very best.

America has met Japanese tea through a handful of names. Yame isn't yet one of them — and that's exactly the point. We bring a region Japan reveres directly to your cup, with nothing lost in translation.

A tea farmer's weathered hand holding freshly picked Yame tea leaves
Origin
Cultivation
Gyokuro

Why Yame

A reputation earned,
not marketed.

Yame's standing rests on facts that hold up long before any brand does the talking.

No.1

Ranked first in Japan

A record of top honors for both gyokuro and sencha at Japan's national tea competition — the country's most demanding stage.

50%+

Of Japan's gyokuro

Yame produces more than half of all the gyokuro grown in Japan — the definitive home of the country's most prized green tea.

16days

Honzu gyokuro tradition

Traditional honzu gyokuro is shaded under rice-straw canopies for sixteen days or more — a defined, time-honored method you can trace.

Product

Start with matcha.
Stay for gyokuro.

A single origin, in the forms you'll come to love — from an everyday whisk to the rarest cup Yame makes.

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Beyond Matcha

Loved matcha?
Meet gyokuro.

If matcha was the introduction, gyokuro is the destination. Shaded before harvest and steeped low and slow, it pours a cup so rich and savory it rewrites what green tea can taste like. And Yame grows more than half of Japan's.

Gyokuro — Coming Soon
01

Cool the water

Let it drop to around 50–60°C. Gyokuro is delicate — boiling water hides its best notes.

02

Use a little more leaf

A generous spoonful in a small pot. This is a concentrated, contemplative cup.

03

Wait, then savor

Steep patiently for a couple of minutes and pour the last drop. Sweet, full, unforgettable.

Single Origin

Nothing hidden.
Nothing but Yame.

As demand outruns supply, the market has filled with tea of unclear origin. We go the other way: one region, named on every tin, with a tradition you can trace.

Begin

Your first cup,
from Yame.

Bring home Japan's most awarded tea region — one honest, single-origin cup at a time.